Privacy Policy

At Homerugstyle, we are committed to protecting your personal information when you visit or shop at Homerugstyle.com. This Privacy Policy explains how we collect, use, share and protect personal data, in compliance with the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR).

1. Information We Collect
We collect two main types of information:
Device Data:
Collected Automatically when you visit our website, including:
Device Information: IP address, browser type, time zone.
Interaction Data: Pages/products viewed, search terms that lead to the website.
Technologies Used:
Cookies: Files that enhance your experience; you can disable them in your browser (see www.allaboutcookies.org).
Log Files: Record activities such as IP, browser, referring/exit pages.
Web Beacons/Tags/Pixels: Track how you navigate the site.
Order Data:
Collected when you make a purchase, including:
Name, billing address, shipping address.
Contact Information: Email, phone number.
Payment Information: Credit/debit card details or other payment methods (securely encrypted).

2. How We Use Personal Data
We use personal data to:
Order Processing:
Order Fulfillment: Process payments, arrange shipping, send invoices/confirmations.
Contact You: Provide order status updates, customer support.
Improve the Site:
Analyze site usage to enhance user experience (e.g. optimize interface, product recommendations).
Fraud Prevention:
Review orders for suspicious activity (e.g. use IP for verification).
Advertising:
Send product information or promotions (if you have consented to receive them).
Personalise advertising based on your interests.

3. Sharing Personal Data
We only share personal data when necessary and transparent:
Service Partners:
Shopify: Our e-commerce platform (see their policy at Shopify Privacy).
Google Analytics: Analyse user behaviour to improve the site (see their policy at Google Privacy Policy).
Shipping Partners: UK courier companies such as Royal Mail, DPD or Parcelforce (only share name, address and phone number for delivery).
Payment Gateways: PayPal, Stripe (only share data necessary to process payments).
Compliance with Law:
Share data when required by UK authorities (e.g. court order, investigation) or to protect Homerugstyle's rights.

You can opt out of sharing data for advertising purposes by contacting support@homerugstyle.com.

4. Personalised Advertising
We may use personal data to send personalised advertising (e.g. furniture promotions). You can opt out of personalised advertising by:
Disabling cookies in your browser.
Unsubscribing from marketing emails via the "Unsubscribe" link in the email.
Contact us at support@homerugstyle.com.
Use the opt-out tools:
Google: Google Ads Settings
Facebook: Facebook Ads Settings
Digital Advertising Alliance: optout.aboutads.info

5. Your rights
Under the UK Data Protection Act 2018 and GDPR, you have the following rights:
Access: See the personal data we hold about you.
Correction: Request an update if the data is inaccurate.
Deletion: Request that the data be deleted (except where we are legally required to retain it, e.g. tax invoices).
Objection Sharing: Opt-out of the use of the data for advertising purposes or sharing with third parties (other than for delivery/payment purposes).
Complaint: Report if you believe your data has been misused.
To exercise these rights, please contact We will respond within 24 business hours and process the request within 7 business days.

6. Data Storage and Security
Retention Period:
Order Data: Retained for 7 years for customer support, tax compliance or dispute resolution, unless you request deletion.
Device Data: Retained for up to 12 months for analysis and website improvement.
If you request deletion of data, we will comply within 7 business days, except for data required by law.
Security:
The website uses SSL certificates (HTTPS) to encrypt data transmission.
Payment data is processed through secure gateways (PayPal, Stripe) and is not stored on our systems.
We implement technical protection measures (encryption, firewalls) to prevent unauthorized access.

7. Do Not Track
Currently, our website does not support “Do Not Track” browser signals, but you can disable cookies or contact us to opt out of device data collection.

8. Policy Updates
We may update this Privacy Policy to reflect changes in our operations, technology, or requirements.